The Success Of The Coca Cola Company - 1091 Words

The success of the Coca Cola Company has provided over 500 brands over the history of 127 years of being a beverage company. Coca Cola Company is the world’s largest beverage company focusing in five key areas of people, profits, portfolio, partners, and planet. The Coca Cola Company uses a smaller model to understand and control the growth, resources, and capabilities of their organization. Coca Cola vision clearly outlines the aspect of what they need to accomplish in order to sustain, quality growth. The company uses a knowledge strategy, paralleling the political, economic, social, and technological (P.E.S.T.L) analysis and the strengths, weaknesses, opportunities, and threats (SWOT) analysis to align and leverage internal and external knowledge with the resources and capabilities. The P.E.S.T.L analysis has created an organizational need to exploit the knowledge factors to become a creator of internal knowledge. The SWOT analysis links the company to the external kno wledge factors that drive the company’s direction and growth. Together these factors help Coca Cola describe and evaluate the desired knowledge strategy. These factors fill an intrigue role in Coca Cola to drive global beverage leadership, accelerate innovation, and leverage a balanced geographic portfolio. Internal knowledge is identified in many cases as the primary source of information for most company’s but for Coca Cola it been identified that this method is the least developed and couldShow MoreRelatedThe Success Of The Coca Cola Company1106 Words   |  5 Pages Dear Mr Kent, I am writing to you to discuss the success of the Coca-Cola Company thus far and to discuss recommendations in which the company could use. These recommendation will help the company to become more environmentally friendly, more of an ethical company and therefore to create a better image for the company. I will be discussing recommendations in reference to the United Nations Global Compact principles, specifically, principles one and eight: 1. â€Å"Business should support and respectRead MoreMap the Supply Chain Paper813 Words   |  4 Pagesï » ¿Abstract The Coca-Cola Company is one of the best known brands in the world because of their commitment and effective marketing strategies. The company understands their target markets and the logistics required to have their products reach their customers across the world. The Coca-Cola Company uses an efficient, extensive network of distributors to reach retailers, and ultimately, their consumers, making their products available when and where customers want them. Map the Supply ChainRead MoreCase Study : Coca Cola Company1441 Words   |  6 PagesMr. Valdez Final Project December 15, 2014 Coca-Cola Coca-Cola is one of the fastest growing products in the world. The Coca-Cola company has expanded to many different countries, helping those along the way. It was rough for the company in the beginning, but now they are around the top in selling their product globally. Globally, the company has been a success and is still finding new ways to build around that success. Now I talk about how the company got originated, why they went global and expandedRead MoreCoca Cola Company And Its History Will Be Discussed1739 Words   |  7 PagesThe Coca-Cola Company and its history will be discussed. The first part of this paper is about who discovered The Coca-Cola Company and how is was discovered. The second portion of this paper gets into depth about the company’s history, it also covers the rise and fall of the company, and the in-betweens. It will go through the years of 1893-1904, the years of 1905-1918 and the 1980s.The third portion of this paper will discuss the five major kin ds of drivers of globalization for the company. TheRead MoreCoca-Colas Marketing Strategy999 Words   |  4 PagesCoca Cola Marketing Strategy: The Coca Cola Company has continued to be one of the leading firms that provide refreshments to customers through creating value to consumers, making a difference, and inspiring moments of optimism and happiness. The success of the firm is driven by sustainable growth through achievement of short-term goals and ongoing investment to attain its long-term goals. The company has continued to build its fundamental strengths in innovation and marketing and commitment toRead MoreAnalysis Of Global Leadership Practices For Coca Cola1675 Words   |  7 PagesAnalysis of Global Leadership Practices for Coca-Cola Coca-Cola is a brand that can be found everywhere. Coca-Cola has been around since 1892 and is stronger than ever. Everyone knows of their products and with over 500 non-alcoholic beverages executed to date, they are highly recognizable as one of the world’s most popular carbonated beverage companies. The Company s segments include Europe, Asia. Africa, Europe, and Latin America as well as North America (Reuters, 2016). Leadership must be doingRead MoreCoca Colas Intellectual Capital: Types and Value965 Words   |  4 PagesCoca Colas Intellectual Capital: Intellectual capital is an important business practice that is considered as the new wealth of organizations because intellectual capital is the foundation of corporate success in the new economy. The significance of this practice to an organizations success is attributed to the fact that its a source of competitive advantage and the overwhelming evidence of its role in contributing to business success. Intellectual capital is also regarded as the differenceRead MorePepsi Of Coca Cola Company Essay1717 Words   |  7 PagesOverview of the Company The Coca-Cola Company is one of the most popular beverage company in the world. The company’s products can be found in nearly every country around the globe and the Coca-Cola trademark has become one of the most recognizable brands on the planet (Hassan, Amos, Abubakar, 2014). Coca-Cola offers a wide variety of beverages, including carbonated sodas, waters, juices, and energy sports drinks, along with their most popular selling item, Diet Coke. Coca-Cola has been sellingRead MoreMarketing Strategy Of Coca Cola1664 Words   |  7 Pagesother and incorporate a company s publicising goals. Coca-Cola is a foremost example for successful marketing brand that is known and adored all over the world. The origin of a strong Marketing Strategy consists of a proper analysis, exploring all important factors which are required to achieve a desired target. I explore my knowledge of interest to know the effectiveness of the strategies used by a coca cola company to increase the sales a nd attract more customers for company benefits and customerRead MoreCoca Cola Company : Case Analysis Essay724 Words   |  3 PagesFor the purposes of this research I have chosen the Coca-Cola Company Inc as my case study. I have gone through the website and analyzed it in line with its mission statement and the following are my findings: Coca-Cola Inc. Mission Statement Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value